New Plymouth’s Clock Tower is set to go Yellow this week

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New Plymouth’s Clock Tower is set to go Yellow this week

The local landmark will be lit up in honour of Road Safety Week, an initiative aimed to raise awareness of road safety through the use of the colour yellow.

The initiative organised by Roadsafe Taranaki has been running annually in New Zealand since 2012. Roadsafe Taranaki is a partnership between the three Taranaki district councils and is funded by Waka Kotahi and the Councils to help deliver road safety programmes across the region.

Suz Cowley, Road Safety Advisor for Road Safe Taranaki wants people to think twice about how their decisions affect others while driving, “We want people to think that every other person they meet on the road is someone that is close to them, whether they are cycling, walking, running, riding a bus, or motorcycle or driving.“
“They are not a stranger they are someone we care about. Would that change the way we drive? “ Cowley asks.

NPDC invests in road safety improvements and upgrades as well as education for schools, workplaces and individuals, and the Let’s Go programme supports three road safety campaigns a year.

The Let’s Go programme will be investing about $3.4 million in education and promotion programmes for the 2021/24 period with Waka Kotahi providing more than half of this funding. 20 schools in the district are committed to working in partnership with the Let’s Go team to support an increase in active and sustainable travel amongst students.

NPDC is proud to be one of many organisations and councils across Taranaki supporting the initiative. Other landmarks taking part in the initiative include the

Hawera Water Tower, the Stratford Glockenspiel Clock Tower as well as the trees in Inglewood

For further information visit the road safety website here